Do not pay for clicks that land on a broken page
Monitor the landing page, the form behind it and the scripts that count the result, from the first ad to the last.
The launch-day checks in one place
Five monitors for one campaign and a short checklist. Tick the items as you set them up.
- Landing pagemust contain “Book a demo”Keyword
- Lead form endpointstatus 200, JSON ok = trueAPI
- Thank-you pagestatus 200HTTP
- Tag manager scriptstatus 200HTTP
- SSL certificate62 days leftSSL
Before you spend the budget
0 of 4 done
Illustrative mock-up
Three things that matter here
The page, not just the domain
A keyword monitor requires the headline or button text. A cached error page or a blank template counts as down even with a 200.
The form that collects the leads
A JSON or HTTP check on the endpoint the form posts to, from Starter. A pretty page with a dead form is the quietest way to waste a budget.
Evidence for the post-mortem
Incident times and a monthly summary show whether a dip in conversions lines up with downtime.
Alerts go where this role already works
E-mail, Discord and Google Chat on every plan; Slack, Telegram, Teams and Mattermost from Starter; webhooks from Pro; Zapier and PagerDuty on Agency. No SMS and no voice calls.
- Slack
- Telegram
- Discord
- Google Chat
A launch week
Illustrative scenario, not a customer story
- Five monitors are added the day before the campaign starts.
- A deploy by the web team removes the form script. The form endpoint check fails and Slack lights up.
- The script is restored. The incident shows 28 minutes of lost leads, not two days of them.
The problem was found by the monitor on the same morning, not by the weekly report.
What does an hour of downtime cost you?
A rough, honest number to weigh against the price of a monitor. It runs in your browser and nothing is sent anywhere.
For comparison: Starter costs $7 a month. Revenue is not the whole cost (support time, ads still running, trust), so treat this as a floor.
What to watch for a campaign
A campaign has more moving parts than a home page: a landing page, a form, a thank-you page, a tag manager and a certificate that must not lapse on launch day. Create one monitor for each, give them the same tag, and send the alerts to a channel the whole team reads. Keyword checks and plain HTTP checks are free; SSL and domain expiry start on Starter ($7 a month).
Monitoring does not replace analytics. It tells you the page was reachable and showed the right text, not how many people converted.
Before you spend the budget
Check from outside, not only on your own laptop: a page that loads for you may be blocked by a firewall rule in another region. Failures are confirmed from 2 regions before anyone is alerted, so a quiet false alarm will not interrupt the launch.
Marketing questions
Can it tell me when a form stops working?
It can check the endpoint the form posts to, and that the page still contains the form text. It cannot submit a real lead, so keep one manual test in the launch checklist.
Does it replace my analytics?
No. Analytics measures behaviour. Monitoring measures whether the page and the endpoints behind it were reachable and correct.
Which plan do I need?
Free covers plain page checks every 5 min. Keyword checks are included too. JSON checks and certificate warnings start on Starter at $7 a month.
Can the whole team get the alerts?
Yes. Add a Slack, Telegram or e-mail contact that the team shares. Escalation to a second contact is on Pro.
Put a monitor on the landing page today
Free plan, no card. Add the page and the form endpoint before the campaign starts.