Your brand on status pages and reports

What gets rebranded

White-label means the thing your client looks at carries your brand, not ours. On status pages that covers the logo, favicon, brand colours and footer text, with no Tenium mention left on the page. On the monthly PDF it covers the cover logo, colours and the footer line, again without a Tenium reference. A typical footer reads “Maintained by Your Studio”, and the line is yours to write.

What it does not cover is the product you use yourself. Your team still works inside the Tenium app, and alerts and emails that go to your own team are not meant to be client-facing. White-label is for what you hand over, not for turning Tenium into a product you resell as your own software.

Which plan, and what the alternatives charge

White-label starts on Pro ($29 per month), with the custom domain feature that begins one tier lower on Starter. Agency adds per-client branding, so each client’s page and report show their logo. For reference, Better Stack lists white-label as a roughly $250 per page add-on and Hyperping’s white-label sits on its top tier at $249 per month. Prices change, so check their pricing pages; the point is the difference in shape, not the exact number: here it is a plan feature, not a per-page surcharge.

Our own price line is simple and checkable: Starter and Pro cost less than the matching UptimeRobot plans, and every comparison page shows the arithmetic, including the cases where a competitor is cheaper. White-label is one of the agency features that few others sell.

A branding checklist before you send the first link

It takes about twenty minutes to do well, and it is worth doing before the client sees anything.

• Upload a logo with a transparent background and a square favicon. Check both on dark and light browser themes.
• Pick one brand colour for the accents and check it has enough contrast against the white or dark page background.
• Write the footer line once, including your support email, so a worried visitor knows who to contact.
• Put the page on the client’s own subdomain, for example status.clientsite.com, using the status pages setup. A branded page on a Tenium address is only half white-label.
• Generate a test client report for last month and read it as the client would.

Per-client branding on Agency

On Agency each client workspace has its own branding. The dentist sees the dentist’s logo and your footer, the restaurant sees theirs, and your agency name appears only where you want it. Reports follow the workspace, so the same assets feed both the page and the PDF, which means you update a logo once. Without Agency, one brand is applied across the account, which suits a single studio presenting itself consistently.

When a client leaves

Branding is easy to forget until offboarding. A status page on the client’s own subdomain keeps working as long as the CNAME exists, so agree up front who owns that record. The subscriber list belongs to the page and can be exported, which lets you hand an audience to the client or to their next provider. Past reports stay in the app for 24 months if you need to prove what a period looked like. Removing the client’s monitors and workspace ends the monitoring cleanly, and nothing branded with their name remains public once the page is deleted.

Honesty about the supplier

There is a reasonable discomfort in hiding the supplier. Our view is that the client buys your service, and the monitoring tool is an implementation detail like your hosting provider, so rebranding the output is normal. What does not change is the data: the uptime figure and the incident history come from the same measurements whatever logo sits on top.

If a client asks which tool you use, you are free to tell them. The branding is a presentation choice, not a contract term, and removing it should never be a reason to omit a caveat such as a limited set of monitored URLs.